THE VOICE ENJOY STRONG RATINGS AS USHER AND SHAKIRA DEBUT ON THE RED CHAIRS
Last night’s The Voice spring kickoff had 13.4 million viewers and a 4.7 rating among adults 18-49, easily winning the night.
Normally you would stack those numbers against the show’s Monday premiere on the same night last year. But that episode was a day after NBC aired the Super Bowl and had a giant 6.7 adult demo rating. So it’s down 30 percent from that. Another comparison (and in this case, NBC would argue, the more fair one) is the show’s season 3 premiere last fall, which had a 4.2 rating. So it’s up 12 percent from that round.