Top Nigerian Fashion Labels To Showcase Their Designs At Selfridges UK Nigerian Pop Up Store This Month

The Nigerian fashion industry records another phenomenal achievement/breakthrough, in its  bid to set Nigerian fashion and her designers ,at the helm of global fashion affairs, as Guaranty Trust Bank plc in collaboration with Style House Files, a  creative development agency, announces a partnership with  Selfridges, UK. Selfridges is the famous London fashion destination, voted the best  department store in the world, for the second time consecutively.

The partnership which re-affirms the Bank on-going support for the  growth and exposure of African fashion and Art, is tagged “Guaranty  Trust Bank presents Ndani - a Style House Files Initiative”. Ndani  represents the beauty of Africa and the innovative partnership entails  the display of African fabrics and designs made by select fashion  designers. These designers will exhibit at Selfridges, on London’s  Oxford Street, in the UK between November 2012 and January 2013.

Participating labels include: Lagos Fashion and Design Week (LFDW)  2012, Young Designer Of The Year Finalists, AGU and House of Silk,  DOT  Handbags, Eki Orleans, Ituen Basi, Jewel By Lisa, Lanre Da Silva  Ajayi, Odio Mimonet and Tiffany Amber.  These designers will be showcasing ,their Spring Summer 2013 womenswear collection and  accessories exclusively, at the special Nigerian pop-up store ,within Selfridges during the project.  Isn’t that a major feat? (wow! Am super excited and proud to be a fashionable Nigerian right now)

Speaking on the partnership, the MD/ CEO of Guaranty Trust Bank plc, Mr. Segun Agbaje, has this to say, “GTBank is a Proudly African and Truly International institution, with a passion to revolutionize banking, in Africa and advocate the projection of Africa’s rich culture to the world. We have decided  to sponsor this initiative because, we realize that the whole world  needs to know about the creativity of African fashion designers and  their contributions to global art development."

Omoyemi Akerele, Creative Director of Style House Files stated “this  partnership with GTBank and Selfridges signifies, what Style House  Files represents; moving beyond the runway and making an impact,  which will result in creating a financial viable model, for creative growth  in the Nigerian fashion industry. At the moment, the global fashion industry is being influenced and inspired by Africa  and it is time to move Nigerian labels, to the mainstream to take  advantage of this”.

Speaking with Judd Crane, the Director of Womenswear at Selfridges about the partnership, she said  “We are very  excited by the prospect, of being the first department store in the  world, to give a proper showcase, to some of the best fashion designers  in Nigeria. We were won over by the talent, 


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