The organizers of the Miss Carnival Calabar Queen Pageant are preparing to crown the Next Calabar Queen. The 2011 edition saw the emergence of Emem Udonquak, who has been the ambassador for tourism in Cross River State and as well as the face of Mothers Against Child Abandonment (MACA), an initiative of Her Excellency, the wife of the Governor of Cross River State, Obioma Ledal Liyel Imoke.

The Carnival Calabar Queen Pageant (CCQ) is an annual pageant that holds in Calabar every December, a few days before Christmas. This year promises to be more exciting as mouth-watering prizes have been lined up for the winner and the runners up. The lucky winner will walk away with a brand new car worth N4million, N2million prize, one year clothing supply from Vlisco, one year makeup supply, and one year accommodation in the Government lodge.
The first runner-up will get five hundred thousand Naira (500,000) and second runner-up takes home two hundred thousand Naira (200,000).

Ticket sales and funds from fundraising from the pageant will be donated to Mothers against Child Abandonment (MACA). The Organization, among other things, caters for abandoned babies and also implements abstinence based programs in a bid to reduce the rate of teenage pregnancy in the state.
The Carnival Calabar Beauty Pageant  which will be held on the 22nd of December 2012, is part of the activities marking the annual Calabar festival which is an initiative of the Cross River State Government. 

The festival aims at developing the tourism potential of the state and attracts tourists from all over the world.
The sponsors for this year’s event are Vlisco, Mega Hilton hotel, Yellow Chilli, Springs Day Spa, Minds of Creation, Channel View Hotel, Cross River State Tourism Bureau, Surefoot America School and Zaron.


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